NO. 01research
Market & audience research
We find out what works for others in your space and what your customers really care about.
- Competitor and category audit
- Audience, comment and review analysis
- Gaps nobody else is filling
SOCIAL MEDIA STRATEGY · PUNE
Anyone can post. We get people talking about you.
We study your market, work out what actually works for your kind of business, and build a community around it. Our cat judges everything.
No. 02
THE METHOD
Strategy first. Posting second.
Most businesses post and hope for the best. We do the homework first, and it shows.
- I
Study the market
We look at who else is in your space, what they post, what people save and share, and what nobody is doing yet. That gap is where you stand out.
- II
Understand your people
Who buys from you? What do they ask? What words do they use? We read comments, reviews and questions, so your posts sound like them and not like an ad.
- III
Make a real plan
Three or four themes, the right formats and a posting rhythm you can actually keep. Goals are enquiries and bookings, not just likes.
- IV
Build a community
We reply, start conversations, team up with local creators and give your customers a reason to tag you. The aim is simple: people talking about your business without being asked.
- V
Check and adjust
Every month we show you what worked and what didn’t, in plain English. Then we do more of the first and less of the second.
No. 03
WHAT WE DO
Three things, done properly.
NO. 02the core
Social media & community
Planning, shooting, designing, posting and talking to your audience, all in one place.
- Strategy and monthly calendar
- Shoots, reels, carousels and captions
- Community building and replies
NO. 03identity
Branding
We work out what your brand should look and sound like, then keep it consistent everywhere.
- Logo, colours and fonts
- Brand voice
- Templates your team can reuse
No. 04
WHY IT MATTERS
Posting isn’t a strategy.
Here’s the difference, side by side.
posting at random
how we work
Posts when someone feels inspired
Posts on a plan built around your goals
Guesses what people want
Researches what your audience responds to
Copies whatever is trending
Finds what’s missing in your market and fills it
Counts likes
Counts enquiries, bookings and conversations
Talks at people
Builds a community that talks about you
No. 05
ASK SPELLBIND
The cat has opinions.
TODAY’S VERDICT
I’ve seen better plans from a cat chasing a laser. And I am that cat.
She roasts bad marketing, never people.
No. 06
ABOUT US
Hi. We’re Spellbind Socials.
We’re a small social media agency in Pune. We work with small businesses, founders and creators who have something good to offer and a very quiet Instagram.
We got tired of watching businesses post at random and wonder why nothing happens. So we do it differently. Research first, then a real plan, then posting, then actually talking to people. It’s slower than chasing trends, and a lot more reliable.
Our mascot, Spellbind, is a black cat with strong opinions. She reviews everything we make and has never once been impressed. The swan in our logo is us: calm on the surface, a lot of paddling underneath.
CHIEF MAGIC OFFICERCHIEF EYE-ROLLERPUNE, INDIA
KINDLY INQUIRE
Let’s talk about your business.
Tell us what you sell and who you want to reach. We’ll come back with honest thoughts and a rough plan. Spellbind will pretend not to care.